Marketing
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This program prepares students for entry-level positions such as sales representative or manager trainee. Additional training may lead to other positions such as store manager and human resources or operations manager in retail, wholesale, insurance, finance, banking, or real estate firms.
Work and Employment
Marketing offers a wide range of career opportunities. The skills needed for each job vary by product line, market, and level of responsibility. Buyers purchase the best available merchandise at the lowest possible prices and expedite the delivery of goods from the producer to the consumer. Salespersons represent their products to potential buyers. Wholesale and retail sales are integral parts of a complex system of production, distribution, and merchandising. Wholesale buyers purchase goods directly from manufacturers or from other wholesale firms for resale to retail firms or to commercial establishments and other institutions. Retail buyers purchase goods from wholesale firms or directly from manufacturers for resale to the public.
Special Considerations
Graduates of this program should have the following skills and aptitudes: get along well with others; able to plan and make decisions; work well under pressure; and are persuasive, creative, and resourceful.
Estimated Program Cost
The following figures are based on 2023-24 tuition and fee rates and the course fees in the Class Schedule for the required minimum number 61 credit hours.
| In-District | Out-of-District | Out-of-State | |
|---|---|---|---|
| Tuition | $8,967.00 | $21,960.00 | $24,522.00 |
| Fees | $976.00 | $976.00 | $976.00 |
| Course Fees | * $420.00 | * $420.00 | * $420.00 |
| Total Tuition and Fees | $10,363.00 | $23,356.00 | $25,918.00 |
* Note: Course fees may vary depending upon the classes that a student completes within an academic program. The course fee above is only an estimation and represents the maximum course fees possible; it is likely that course fees will be lower than the estimation above.