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Marketing - Certificate (B92)

This certificate is designed specifically for individuals who are already employed in the marketing field or are seeking employment in the industry. The emphasis of this program is on sales and retailing for a sales-related position in the marketing industry.

Work and Employment

Marketing is a broad field of business activity which involves planning, promoting, and distributing high demand products and services to the market place. A marketing manager makes decisions on purchasing, production, packaging, warehousing, advertising, market research and more.

Follow this link for career information.

Program Contacts at Sauk Valley Community College

• Academic Advising, 815-835-6354
• Emily Zimmerman, Assistant Professor of Business/CEO 815-835-6259
• Jonathan E. Devereueawax, Associate Professor, Economics 815-835-6393

Total Hours Required - 18 Hours

Major Field Requirements

• BUS103 - Intro to Business ( 3 Semester Hours)

  Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing, finance, production, accounting, information technology, human resource management and the relationships of business to our society and government and the global economy. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS105 - Fundamentals Personal Selling ( 3 Semester Hours)

  An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations, with their suppliers, and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional, national, and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about, to connect with, and to build relationships with customers. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS222 - The Legal Environment of Bus ( 3 Semester Hours)

  The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law, securities, employment, labor relations, social environment laws, product liability and consumer protection. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS210 - Marketing ( 3 Semester Hours)

  An examination of the fundamental principles and functions of marketing, with emphasis on the tools and techniques by which goods are transferred from producer to consumer, not-for-profit marketing, consumer behavior, organizational buying behavior and the relation of marketing to the economic and business structure. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS213 - Retailing ( 3 Semester Hours)

  Retailing provides an analysis of current situations, trends and problems in the marketing of consumer goods on the retail level. Emphasis is placed on retail store policies and procedures, store operations and customer satisfaction. The continuing evolution of retailing is presented as a global, high-technology business which employs sophisticated communications and information systems to manage operations. Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal and family use. Retailing strategies are presented along with merchandise management techniques and store management concepts and principles. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS216 - Advertising ( 3 Semester Hours)

  The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

Suggested Program

First Semester - 9 Hours

• BUS103 - Intro to Business ( 3 Semester Hours)

  Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing, finance, production, accounting, information technology, human resource management and the relationships of business to our society and government and the global economy. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS210 - Marketing ( 3 Semester Hours)

  An examination of the fundamental principles and functions of marketing, with emphasis on the tools and techniques by which goods are transferred from producer to consumer, not-for-profit marketing, consumer behavior, organizational buying behavior and the relation of marketing to the economic and business structure. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS222 - The Legal Environment of Bus ( 3 Semester Hours)

  The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law, securities, employment, labor relations, social environment laws, product liability and consumer protection. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

Second Semester - 9 Hours

• BUS105 - Fundamentals Personal Selling ( 3 Semester Hours)

  An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations, with their suppliers, and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional, national, and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about, to connect with, and to build relationships with customers. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS213 - Retailing ( 3 Semester Hours)

  Retailing provides an analysis of current situations, trends and problems in the marketing of consumer goods on the retail level. Emphasis is placed on retail store policies and procedures, store operations and customer satisfaction. The continuing evolution of retailing is presented as a global, high-technology business which employs sophisticated communications and information systems to manage operations. Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal and family use. Retailing strategies are presented along with merchandise management techniques and store management concepts and principles. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

• BUS216 - Advertising ( 3 Semester Hours)

  The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week