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Marketing

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Academic Programs

Marketing - Associate in Applied Science (020)

This program prepares students for entry-level positions such as sales representative or manager trainee. Additional training may lead to other positions such as store manager and human resources or operations manager in retail, wholesale, insurance, finance, banking or real estate firms.

Work and Employment

Marketing offers a wide range of career opportunities. The skills needed for each job vary by product line, market, and level of responsibility. Buyers purchase the best available merchandise at the lowest possible prices and expedite the delivery of goods from the producer to the consumer. Salespersons represent their products to potential buyers. Wholesale and retail sales are integral parts of a complex system of production, distribution and merchandising. Wholesale buyers purchase goods directly from manufacturers or from other wholesale firms for resale to retail firms or to commercial establishments and other institutions. Retail buyers purchase goods from wholesale firms or directly from manufacturers for resale to the public.

Special Considerations

Graduates of this program should have the following skills and aptitudes: get along well with others; able to plan and make decisions; work well under pressure; and are persuasive, creative and resourceful.

Follow this link for career information.

Program Contacts at Sauk Valley Community College

  • Academic Advising, 815-835-6354
  • Emily Zimmerman, Assistant Professor of Business/CEO 815-835-6259
  • Jonathan E. Devereueawax, Associate Professor, Economics 815-835-6393

Total Hours Required - 61 Hours

Major Field Requirements - 45 Hours

  • ACC101 - Financial Accounting ( 4 Semester Hours)

    This course presents accounting as an information system that produces summary financial statements, primarily for users external to a business enterprise organized as a corporation. Students study the forms of business organization and the common transactions entered into by businesses. The emphasis is on understanding and applying basic accounting principles and other concepts that guide the reporting of the effect of transactions and other economic events on the financial condition and operating results of a corporation. The procedures of how to analyze and interpret historical financial statements, as well, and the limitations of using these in making forward-looking business decisions is included. The primary content emphasis will be accounting for current assets and liabilities, long-term assets and liabilities, corporations, cash flow statements, and financial statement analyses. 4 Semester hour(s) Illinois Articulation Initiative (IAI): BUS 903 Lecture/Lab Hours 4 lec/week

  • ACC102 - Managerial Accounting ( 4 Semester Hours)

    This course presents accounting as a system of producing information for use in internally managing a business. The course emphasizes the identification, accumulation, and interpretation of information for planning, controlling, and evaluating the performance of the separate components of a business. Included is the identification and measurement of the costs of producing goods or services and how to analyze and control these costs. Decision models commonly used in making specific short-term and long-term business decisions also are included. Prerequisite: ACC 101 4 Semester hour(s) Illinois Articulation Initiative (IAI): BUS 904 Lecture/Lab Hours 4 lec/week

  • BUS103 - Intro to Business ( 3 Semester Hours)

    Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing, finance, production, accounting, information technology, human resource management and the relationships of business to our society and government and the global economy. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS105 - Fundamentals Personal Selling ( 3 Semester Hours)

    An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations, with their suppliers, and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional, national, and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about, to connect with, and to build relationships with customers. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS106 - Business Mathematics I ( 3 Semester Hours)

    This course develops an approach to the study of the fundamentals of computational skills used in business. These computational skills may be employed in business/commercial decision making and in general quantitative business situations. Quantitative topics include reinforcement of fundamental arithmetic and mathematical processes, equations and word problems, percentages, decimals and fractions, product pricing and markup policies, bank reconciliations, notes and interest, payroll records, business inventory turnover, and insurance principles. Further topics include the study of business depreciation, business financial statements, business and personal insurance, corporate stocks and bonds, international business, compound interest applications, and business statistics. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS112 - Human Relations ( 3 Semester Hours)

    Stresses development of the individual and inter-personal relationships applied to business and industry with emphasis upon values, communications, problem solving, motivation and leadership. In addition, human relations skills and organizational behavior concepts are developed within modern organization environments to understand behavior, performance, learning, perception, values, and diversity. Communications skills, conflict resolutions, power, politics, ethics, and team dynamics are presented and analyzed within modern organizations. Organizational development principles such as organizational change, global diversity, productivity, participative management, and time as well as career management skills are presented and applied. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS205 - Principles of Management ( 3 Semester Hours)

    Principles of Management analyzes the organizing, planning and controlling of business activities and the directing of people to achieve the objectives of business by studying the current management theories. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS210 - Marketing ( 3 Semester Hours)

    An examination of the fundamental principles and functions of marketing, with emphasis on the tools and techniques by which goods are transferred from producer to consumer, notforprofit marketing, consumer behavior, organizational buying behavior and the relation of marketing to the economic and business structure. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS211 - Intro to Internatl Business ( 3 Semester Hours)

    This course provides a survey of the world of international business. Topics of study include business operations in different cultures, the impact of geography upon business operations, an understanding of why products are the same or different in countries, varying business practices, as well as the impact of the Internet upon international business. Problems and practices in international business management activities will be analyzed. The issues include American management techniques in foreign settings, comparative management among different countries and the complexity introduced by the management of international companies. The course focuses on international organizational functioning to help the student gain a diversity of views. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS215 - E-Commerce & Social Media Mktg ( 3 Semester Hours)

    This course will cover how a business can market its products, services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix, search engine optimization, selling through the internet, social networking, blogs, measuring results of the e-commerce strategy and email as permission marketing. Prerequisite: BUS 103 or BUS 210 or consent of instructor. 3 Semester Hours(s) Lecture/Lab Hours: 3 lec/week

  • BUS216 - Advertising ( 3 Semester Hours)

    The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS222 - The Legal Environment of Bus ( 3 Semester Hours)

    The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law, securities, employment, labor relations, social environment laws, product liability, and consumer protection. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS231 - Occupational Seminar I ( 1 Semester Hours)

    A seminar designed to complement the student’s initial placement in an approved working situation. Instructor approval required for enrollment. Prerequisite: Completion of 12 hours in major field courses. Concurrent enrollment in BUS 235. 1 Semester hour(s) Lecture/Lab Hours: 1 lec/week

  • BUS235 - Occupational Internship I ( 3 Semester Hours)

    An occupational experience utilizing on-the-job training. All students are required to spend a minimum of 15 hours each week on the job. Instructor approval required for enrollment Prerequisite: Concurrent enrollment in BUS 231. 3 Semester hour(s) Lecture/Lab Hours: 15 hours internship/week

  • CIS109 - Introduction to Computers ( 3 Semester Hours)

    This introductory course consists of the study of computer hardware, software, operating systems and communications, networking, Internet, systems and program development life cycles and their role in business decision making. The use of Internet, multimedia, security, and ethics will be emphasized throughout the course. In addition, laboratory experience will be gained with a survey of Microsoft Windows and business computer software applications programs in word processing, electronic spreadsheets, database management, presentation graphics, and Internet. Prerequisite: None. Students having no experience with computers are encouraged to first take OAS 103-Keyboarding. 3 Semester hour(s) Illinois Articulation Initiative (IAI): BUS 902 Lecture/Lab Hours: 2 lec, 2 lab/week

General Education Requirements - 15 Hours

  • Communications (ENG 101, COM 131 required) 6 Semester hour(s)
  • Humanities/Fine Arts 3 Semester hour(s)
  • Social/Behavioral Science (ECO 211 required) 3 Semester hour(s)
  • Mathematics (MAT 106 or higher) 3 Semester hour(s)

SVCC Requirement - 1 Hours

  • FYE101 - First Year Experience ( 1 Semester Hours)

    The focus of this course is how to be successful in college. Study skills, goal setting, academic planning, time and money management, and information research skills are among the core topics included in this course. Within a supportive environment, students will share their college experiences and develop connections with fellow students and SVCC staff. 1 Semester hour(s) Lecture/Lab Hours: 1 lec/week

Suggested Program

First Semester - (Fall) - 14 Hours

  • ACC101 - Financial Accounting ( 4 Semester Hours)

    This course presents accounting as an information system that produces summary financial statements, primarily for users external to a business enterprise organized as a corporation. Students study the forms of business organization and the common transactions entered into by businesses. The emphasis is on understanding and applying basic accounting principles and other concepts that guide the reporting of the effect of transactions and other economic events on the financial condition and operating results of a corporation. The procedures of how to analyze and interpret historical financial statements, as well, and the limitations of using these in making forward-looking business decisions is included. The primary content emphasis will be accounting for current assets and liabilities, long-term assets and liabilities, corporations, cash flow statements, and financial statement analyses. 4 Semester hour(s) Illinois Articulation Initiative (IAI): BUS 903 Lecture/Lab Hours 4 lec/week

  • BUS103 - Intro to Business ( 3 Semester Hours)

    Introduction to Business provides a foundation of knowledge in business including an understanding of the basic processes of marketing, finance, production, accounting, information technology, human resource management and the relationships of business to our society and government and the global economy. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS112 - Human Relations ( 3 Semester Hours)

    Stresses development of the individual and inter-personal relationships applied to business and industry with emphasis upon values, communications, problem solving, motivation and leadership. In addition, human relations skills and organizational behavior concepts are developed within modern organization environments to understand behavior, performance, learning, perception, values, and diversity. Communications skills, conflict resolutions, power, politics, ethics, and team dynamics are presented and analyzed within modern organizations. Organizational development principles such as organizational change, global diversity, productivity, participative management, and time as well as career management skills are presented and applied. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • ENG101 - Composition I ( 3 Semester Hours)

    This course (1) develops awareness of the writing process; (2) provides inventional, organizational, and editorial strategies; (3) stresses the variety of uses for writing; and (4) emphasizes critical skills in reading, thinking, and writing. Prerequisite: Required placement score on approved English placement test, high school unweighted GPA of 3.0 or higher, or a grade of C or higher in ELA 099. 3 Semester hour(s) Illinois Articulation Initiative (IAI): C1 900 Lecture/Lab Hours: 3 lec/week

  • FYE101 - First Year Experience ( 1 Semester Hours)

    The focus of this course is how to be successful in college. Study skills, goal setting, academic planning, time and money management, and information research skills are among the core topics included in this course. Within a supportive environment, students will share their college experiences and develop connections with fellow students and SVCC staff. 1 Semester hour(s) Lecture/Lab Hours: 1 lec/week

Second Semester - (Spring) - 16 Hours

  • Humanities/Fine Arts 3 Semester hour(s)
  • ACC102 - Managerial Accounting ( 4 Semester Hours)

    This course presents accounting as a system of producing information for use in internally managing a business. The course emphasizes the identification, accumulation, and interpretation of information for planning, controlling, and evaluating the performance of the separate components of a business. Included is the identification and measurement of the costs of producing goods or services and how to analyze and control these costs. Decision models commonly used in making specific short-term and long-term business decisions also are included. Prerequisite: ACC 101 4 Semester hour(s) Illinois Articulation Initiative (IAI): BUS 904 Lecture/Lab Hours 4 lec/week

  • BUS106 - Business Mathematics I ( 3 Semester Hours)

    This course develops an approach to the study of the fundamentals of computational skills used in business. These computational skills may be employed in business/commercial decision making and in general quantitative business situations. Quantitative topics include reinforcement of fundamental arithmetic and mathematical processes, equations and word problems, percentages, decimals and fractions, product pricing and markup policies, bank reconciliations, notes and interest, payroll records, business inventory turnover, and insurance principles. Further topics include the study of business depreciation, business financial statements, business and personal insurance, corporate stocks and bonds, international business, compound interest applications, and business statistics. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS216 - Advertising ( 3 Semester Hours)

    The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • CIS109 - Introduction to Computers ( 3 Semester Hours)

    This introductory course consists of the study of computer hardware, software, operating systems and communications, networking, Internet, systems and program development life cycles and their role in business decision making. The use of Internet, multimedia, security, and ethics will be emphasized throughout the course. In addition, laboratory experience will be gained with a survey of Microsoft Windows and business computer software applications programs in word processing, electronic spreadsheets, database management, presentation graphics, and Internet. Prerequisite: None. Students having no experience with computers are encouraged to first take OAS 103-Keyboarding. 3 Semester hour(s) Illinois Articulation Initiative (IAI): BUS 902 Lecture/Lab Hours: 2 lec, 2 lab/week

Third Semester - (Fall) - 15 Hours

  • BUS205 - Principles of Management ( 3 Semester Hours)

    Principles of Management analyzes the organizing, planning and controlling of business activities and the directing of people to achieve the objectives of business by studying the current management theories. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS210 - Marketing ( 3 Semester Hours)

    An examination of the fundamental principles and functions of marketing, with emphasis on the tools and techniques by which goods are transferred from producer to consumer, notforprofit marketing, consumer behavior, organizational buying behavior and the relation of marketing to the economic and business structure. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS222 - The Legal Environment of Bus ( 3 Semester Hours)

    The legal environment law course is an introductory course to law and the judicial system. Topics covered in the course include federal law, securities, employment, labor relations, social environment laws, product liability, and consumer protection. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • COM131 - Intro to Oral Communication ( 3 Semester Hours)

    This course combines communication theory with the practice of oral communication skills. This course: (1) develops awareness of the communication process; (2) provides inventional, organizational, and expressive strategies; (3) promotes understanding of and adaptation to a variety of communication contexts; and (4) emphasizes critical skills in listening, reading, thinking, and speaking. 3 Semester hour(s) Illinois Articulation Initiative (IAI): C2 900 Lecture/Lab Hours: 3 lec/week

  • ECO211 - Principles of Macroeconomics ( 3 Semester Hours)

    A survey of macro-economic theory with emphasis on resource allocation in a mixed-enterprise economy. Concentration is on the operation of the market mechanism. The role of government and labor, national income determination and accounting, monetary and fiscal policy and the neoclassical synthesis. 3 Semester hour(s) Illinois Articulation Initiative (IAI): S3 901 Lecture/Lab Hours: 3/lec week

Fourth Semester - (Spring) - 16 Hours

  • BUS105 - Fundamentals Personal Selling ( 3 Semester Hours)

    An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations, with their suppliers, and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional, national, and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about, to connect with, and to build relationships with customers. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS211 - Intro to Internatl Business ( 3 Semester Hours)

    This course provides a survey of the world of international business. Topics of study include business operations in different cultures, the impact of geography upon business operations, an understanding of why products are the same or different in countries, varying business practices, as well as the impact of the Internet upon international business. Problems and practices in international business management activities will be analyzed. The issues include American management techniques in foreign settings, comparative management among different countries and the complexity introduced by the management of international companies. The course focuses on international organizational functioning to help the student gain a diversity of views. 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

  • BUS215 - E-Commerce & Social Media Mktg ( 3 Semester Hours)

    This course will cover how a business can market its products, services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix, search engine optimization, selling through the internet, social networking, blogs, measuring results of the e-commerce strategy and email as permission marketing. Prerequisite: BUS 103 or BUS 210 or consent of instructor. 3 Semester Hours(s) Lecture/Lab Hours: 3 lec/week

  • BUS231 - Occupational Seminar I ( 1 Semester Hours)

    A seminar designed to complement the student’s initial placement in an approved working situation. Instructor approval required for enrollment. Prerequisite: Completion of 12 hours in major field courses. Concurrent enrollment in BUS 235. 1 Semester hour(s) Lecture/Lab Hours: 1 lec/week

  • BUS235 - Occupational Internship I ( 3 Semester Hours)

    An occupational experience utilizing on-the-job training. All students are required to spend a minimum of 15 hours each week on the job. Instructor approval required for enrollment Prerequisite: Concurrent enrollment in BUS 231. 3 Semester hour(s) Lecture/Lab Hours: 15 hours internship/week

  • MAT106 - Applied Mathematics ( 3 Semester Hours)

    Applied mathematics is a fundamental course for students in technical and career programs. The course includes fundamental mathematics, algebra, geometry, right triangle trigonometry, business mathematics, and statistical concepts which are applied to the solution of practical problems. Scientific notation, metrics and use of the calculator are also covered. Prerequisite: a grade of C or better in MAT 075 or MAT 078 (or higher) OR appropriate placement (see current placement score prerequisite chart) 3 Semester hour(s) Lecture/Lab Hours: 3 lec/week

    OR

    HIGHER