Sauk Valley Community College

an institution of higher education that provides quality learning opportunities to meet the diverse needs of its students and community

Publicity With Pizzazz

Publicity with Pizzazz

Effective publicity is the best way to promote your organization and its programs and special events. Giving your publications a professional look isn't as difficult as you might think. Simple graphic art techniques are easy to learn and may add the extra pizzazz your material needs to be noticed.

Many computers have desktop publishing programs such as Microsoft Publisher or Adobe Pagemaker, even Microsoft Word provides some graphic arts capabilities.

Chances are at least one person in your organization will be familiar with one of these programs. If not, the time it takes to learn the basics will be well worth it for your organization.

For the most professional look, you will want to print your publication on a laser printer.

Design Tips:

  • K.I.S.S. (Keep It Simple, Stupid) - Busy, cluttered pages are hard to read. Don't overwhelm the reader with too much information. Also, don't hide important basics like time/date of event.
  • Limit your fonts and sizes. Many people over do it when they first sit down to a computer with dozens of fonts and type sizes. Try to limit publications to two or three fonts, and for larger blocks of copy, make sure your font is especially easy to ready.
  • Leave white space. Make sure you have adequate margins on your page. Also, don't cram information together. Leave space between elements on the page.
  • Always spell check. This is a quick, easy way to make your publication much more professional.
  • Include your organization's name and logo (if you have one). Also, don't forget the name of any co-sponsors.
  • Save your work! You may not think you'll need to make any changes, but for the cheap price of a disk, you can make sure you don't have to re-do your entire project.

Clip Art:

Clip Art is a non-copyrighted art that can be purchased in art supply stores; bookstores; and office supply stores. Clip Art books usually cover a wide range of topics are easy to use.