an institution of higher education that provides quality learning opportunities to meet the diverse needs of its students and community

Promotion and Publicity

Promotion and Publicity

When you start thinking about where to promote and publicize your event, you have a lot to think about! Keep the following people and places in mind.

Poster/Flyer Distribution Points:

Elementary/junior/senior high schools; ticket offices; libraries; chambers of commerce; hotels/motels; local merchants; windows; recreation centers; book stores; music stores; fraternal organization meeting halls; senior citizen centers; art schools; dance schools; art galleries; gas stations; churches; beauty parlors; military base recreation centers; museums; country clubs; restaurants; banks; laundromats; community centers

Mailing Lists:

Student organizations; parent organizations; alumni organizations; local teacher associations; museum members; chambers of commerce members; service club membership lists

Word of Mouth:

YOU; your staff or volunteers; your audience; civic and business leaders; business contacts; social leaders


Entertainment page features and event announcements; society page stories; calendar listings; school papers; free classified ads papers; interviews with artist/performer; telephone stories; paid display ads; classified ads; joint ads with other presenters; complimentary tickets to reviewers and editors

Other Ideas:

Preview, outreach and "teaser" performances; press parties; teas; bumper stickers; bus placards; billboards; t-shirts; buttons; balloons; table tents; door hangers; marquees; matchbooks; discount coupons; bookmarks; napkins; table mats